Brooks Ransom Associates

Updated brand identity for the largest structural engineering firm in the Fresno metropolitan area.

Brand Strategy: Sean Tambagahan | Photography by Chance James

Brooks Ransom Associates, with over 45 years of experience, is a trusted structural engineering firm known for innovative and reliable solutions. They excel in educational and commercial sectors, leveraging advanced technology and a commitment to quality. Their expertise ensures precise designs that meet future demands, making them a preferred partner for architects and developers aiming to create enduring structures.

Brooks Ransom Associates underwent a comprehensive rebrand to modernize their visual identity and strengthen their market presence. As part of this effort, my role was to refresh their logo, creating a sleek, modern design that aligned with the overall transformation. The rebrand also included a redesigned website with enhanced functionality and updated stationery that reflected their commitment to quality and innovation. This strategic update has reinforced Brooks Ransom Associates’ reputation as a trusted partner in the architectural and development sectors and positioned them for continued growth and success.

Before

After

The original Brooks Ransom logo featured a geometric design with a gray background, a red "B," and a black-and-white monogram enclosed in a heavy outline. While recognizable, it felt outdated. The refreshed logo removes unnecessary elements, opting for a cleaner, more modern look. The gray background and black outline were eliminated, leaving a minimalist navy-blue monogram framed by a vibrant red "B." This redesign retains the essence of the original but aligns with Brooks Ransom’s more modern, forward-thinking identity.

The logo is constructed with precise geometric shapes, using intersecting lines and curves to create a balanced, symmetrical monogram. The design, based on circles and straight lines, ensures perfect proportions and reflects the firm's focus on precision and engineering excellence.