The Man Behind the NBA Logo

The basketball world recently mourned the loss of Jerry West, a basketball legend and Hall of Famer, who passed away at the age of 86. Known as "Mr. Clutch," West's influence on the game was huge. He played 14 years with the Los Angeles Lakers, earning 14 All-Star selections and an NBA Championship in 1972. After retiring, he continued to shape the league as an executive, helping build championship teams for the Lakers and the Golden State Warriors.

One of the most fascinating aspects of Jerry West's legacy, beyond his numerous accomplishments, is his role as the inspiration for the NBA logo. Designed in 1969 by Alan Siegel, the logo was created in just one week, for which Siegel was paid $14,000. It features the white silhouette of a player dribbling a basketball with a red, white, and blue color scheme, reflecting the patriotic theme common in American sports. Siegel found inspiration in a photograph of West that he saw in a magazine. It captured the player's form and grace and felt the image embodied the dynamic nature of the sport.

Although the NBA has never officially confirmed that West is the silhouette, it is widely accepted and celebrated by fans and historians alike. This unofficial acknowledgment has only added to the mystique, intrigue, and reverence surrounding the iconic logo.

Jerry West. Photo by Wen Roberts.

Photo by Diane Picchiottino on Unsplash

Most NBA players would love the idea of being the face of the league's logo, but Jerry West has never been particularly fond of this distinction. In an appearance on ESPN's "The Jump," he remarked, "I don’t like to do anything that calls attention to myself." This sentiment is characteristic of West's personality, reflecting his humility and preference for letting his achievements speak for themselves rather than seeking the spotlight.

Jerry West's legacy goes beyond his playing career and the iconic logo. His dedication, skill, and humility left a lasting impact on the game of basketball. His legacy, captured in that iconic logo, serves as a timeless symbol of excellence and perseverance. It continues to inspire generations of players, fans, and (designers) alike, representing the enduring spirit and passion that define the essence of basketball.